Suggested Course Sequence

BACHELOR OF SCIENCE – MARKETING

Access the complete curriculum for the BS, Marketing, from the Business Administration Department section of the Daemen catalog.

Following is a suggested course sequence for your program. Courses may be offered as indicated and/or at other times. Consult your Advisor for further direction and planning.

Course Loads

Maximum of 18 credits allowed for all semesters.

Year 1

First-Year Seminar & Learning Communities are generally completed in the first year.

First Semester

  • CA125 Introduction to Visual Literacy (Free Elective) (3)
  • CMP101 English Composition (3)
  • First Year Seminar (3)
  • MIS280 Computer Studies and Problem Solving (3)
  • MKT209 Principles of Marketing (3)
  • Total Credits: 15

Second Semester

  • ECO201 Principles of Microeconomics (3)
  • Gen Ed (Breadth- Nat Sci/Math Exploration I) (3)
  • Learning Community Experience (6)
  • MGT208 Principles of Management (3)
  • Total Credits: 15

Year 2

First Semester

  • ACC225 Financial Accounting (3)
  • ECO202 Principles of Macroeconomics (3)
  • MKT210 ECommerce (3)
  • MTH104 Survey of Statistics (Breadth- Nat Sci/Math Exploration II) (3)
  • PSY103 Introduction to Psychological Sciences (Breadth- Social Sciences I) (3)
  • Total Credits: 15

Second Semester

  • ACC226 Managerial Accounting (3)
  • ENTR201 The Entrepreneurial Mindset (3)
  • MGQ360 Production and Operations Management (3)
  • MKT303 Sales Strategies (3)
  • MKT310 Foreign Market of International Business (3)
  • Total Credits: 15

Year 3

First Semester

  • Gen Ed (Breadth- Depth/Discovery I) (3)
  • MGQ427 Managerial Decision Making (3)
  • MKT312 Promotional Strategies (3)
  • MKT313 Customer Relations (3)
  • PHI216 Ethics (Breadth – Humanities I) (3)
  • Total Credits: 15

Second Semester

  • Gen Ed (Breadth – Depth/Discovery II) (3)
  • Gen Ed (Breadth-Social Sciences II) (3)
  • MKT304 Social Media Marketing (3)
  • MKT335 Market Research (3)
  • MKT402 Sports Marketing (3)
  • Total Credits: 15

Year 4

First Semester

  • CFE301/302/401/402 Marketing Internship (3)
  • ENTR301 The Entrepreneurial Skill Set (Free Elective) (3)
  • Gen Ed (Breadth- Depth/Discovery III) (3)
  • MKT404 Marketing Analytics (3)
  • MKT405 Marketing Management (3)
  • Total: 15 credits

Second Semester

  • ENTR401 The Entrepreneurship in Action (Free Elective) (3)
  • MKT403 Brand Management & Strategy (3)
  • MKT420 Marketing Planning & Strategy (3)
  • Free Elective (3)
  • Free Elective (3)
  • Total: 15 credits