Bachelor of Science in Marketing

General Education Program

All degree programs require completion of the General Education Curriculum. A complete description of the gen ed and its requirements are available in the General Education Curriculum section of the Daemen catalog. Courses that satisfy a portion or complete a core requirement will have such designation indicated after the course title.

1. Major: 69 CREDITS

  • The following courses require C or better:
    • ACC225 Financial Accounting (3)
    • ACC226 Managerial Accounting (3)
    • ECO201 Principles of Microeconomics (3)
    • ECO202 Principles of Macroeconomics (3)
    • MGQ360 Production and Operations Management (3)
    • MGQ427 Managerial Decision Making (3)
    • MGT208 Principles of Management (3)
    • MIS280 Computer Studies and Problem Solving (3)
    • MKT209 Principles of Marketing (3)
    • MKT210 Ecommerce (3)
    • MKT303 Sales Strategies (3)
    • MKT310 Foreign Markets of International Business (3)
    • MKT312 Promotional Strategies (3)
    • MKT313 Customer Relations (3)
    • MKT335 Market Research (3)
    • MKT304 Social Media Marketing (3)
    • MKT402 Sport Marketing (3)
    • MKT403 Brand Management & Strategy (3)
    • MKT404 Marketing Analytics (3)
    • MKT405 Marketing Management (3)
    • MKT420 Marketing Plan/Strategy (3)
    • CFE301/302/401/402 Marketing Internship (3)
    • CMP101 Composition I (3)

2. General Education Curriculum: 36 CREDITS

  • First Year Seminar (3)
  • Learning Communities (6)
  • Depth – Discovery (9)
  • Breadth – Exploration:
    • Natural Sciences and Mathematics:
      • MTH104 Survey of Statistics (3) (Minimum grade of C or better required)
      • Choose one course from: Math, Biology, Biochemistry, Chemistry, Environmental Science, Physics, and Computer Science. (3)
    • Social Sciences:
      • PSY103 Introduction to Psychological Science (3)
      • Choose one course from: Anthropology, Economics, History, Psychology, Linguistics, Political Science, and Sociology. (3)
    • Humanities:
      • PHI216 Ethics (3) 
      • ENTR201 The Entrepreneurial Mindset (3)

3. Free Electives: 15 CREDITS

  • CA125 Intro to Visual Literacy (3)
  • ENTR301 The Entrepreneurial Skill Set (3)
  • ENTR401 Entrepreneurship in Action (3)
  • 6 credits must be in Liberal Arts and Sciences from the following subjects: Anthropology, Art, Biochemistry, Biology, Chemistry, Composition, Computer Science, Economics, Environmental Science, French, Geography, History, Linguistics, Literature, Math, Music, Philosophy, Physics, Political Science, Psychology, Religion, Sociology, Spanish, and Theater.

TOTAL PROGRAM REQUIREMENTS = 120 CREDITS

Graduation Requirements

  1. Minimum grades of C must be achieved in the following: ACC225; ACC226; BA101; BA201; BA202; BA211; BA303; BA350; BA443;  CMP101; ECO201; ECO202;  FIN325; MGT208; MGT321, MIS280; MKT209 AND all courses in the specialization.
  2. An overall grade point average (GPA) of 2.00.

Suggested Course Sequence

Access the suggested course sequence for the BS, Marketing, from the Accounting and Business Administration Department web page or the Program Plans site on the Registrar’s web page.