{"id":10627,"date":"2025-07-29T11:38:12","date_gmt":"2025-07-29T15:38:12","guid":{"rendered":"https:\/\/catalog.daemen.edu\/undergrad\/?page_id=10627"},"modified":"2025-08-14T15:06:21","modified_gmt":"2025-08-14T19:06:21","slug":"bachelor-of-arts-in-strategic-communications","status":"publish","type":"page","link":"https:\/\/catalog.daemen.edu\/undergrad\/bachelor-of-arts-in-strategic-communications\/","title":{"rendered":"Bachelor of Arts in Strategic Communications"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">General Education Curriculum<\/h2>\n\n\n\n<p>All degree programs require completion of the<strong><a href=\"https:\/\/catalog.daemen.edu\/ug-2024\/daemen-overview\/general-education\/\">&nbsp;General Education Curriculum<\/a><\/strong>. A complete description of the Gen Ed and its requirements are available in the&nbsp;<a href=\"https:\/\/catalog.daemen.edu\/ug-2024\/daemen-overview\/general-education\/\"><strong>General Education Curriculum<\/strong><\/a>&nbsp;section of the Daemen catalog. Courses that satisfy a portion or complete a core requirement will have such designation indicated after the course title.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BA, Strategic Communications <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Major: 51 CREDITS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li>CA 322 Intro to Mass Communication (3)<\/li>\n\n\n\n<li>CA 205 Oral and Visual Com OR THA 208 Public Speaking (3)<\/li>\n\n\n\n<li>LIT 101 Intro to English Studies (3)<\/li>\n\n\n\n<li>CMP 212 Newswriting (3)<\/li>\n\n\n\n<li>CMP 217 Rhetoric: Argument &amp; Persuasion (3)<\/li>\n\n\n\n<li>CMP 301 Professional Writing (or CA 211 if major in BUS) (3)<\/li>\n\n\n\n<li>CMP 302 Technical Writing (3)<\/li>\n\n\n\n<li>LNG 307 The English Language (3)<\/li>\n\n\n\n<li>CMP 318 Writing for Digital Media (3)<\/li>\n\n\n\n<li>PR 442\/443 Senior Capstone (3) <\/li>\n\n\n\n<li>Complete 18 credits in Liberal Arts Electives<\/li>\n\n\n\n<li>CMP101 English Composition (3)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Specialization: 21 CREDITS<\/h3>\n\n\n\n<p>Select one from the following specializations:<\/p>\n\n\n\n<p><strong>GRAPHIC DESIGN AND MARKETING<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ART103 Foundation Design I (3)<\/li>\n\n\n\n<li>ART221: Computer Rendering I (1)<\/li>\n\n\n\n<li>ART222 Computer Rendering II (1)<\/li>\n\n\n\n<li>ART223 Computer Rendering III (1)<\/li>\n\n\n\n<li>ART219 Graphic Design I (3)<\/li>\n\n\n\n<li>ART319 Graphic Design II (3)<\/li>\n\n\n\n<li>Choose one from the folowing:\n<ul class=\"wp-block-list\">\n<li>ART320 Web Design (3) <\/li>\n\n\n\n<li>ART420 Advertising (integrated campaigns) (3)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Choose two from the following:\n<ul class=\"wp-block-list\">\n<li>MKT 209 &#8211; Principles of Marketing (3)<\/li>\n\n\n\n<li>MKT 210 &#8211; E-Commerce (3)<\/li>\n\n\n\n<li>MKT 302 &#8211; Physical Distribution (3)<\/li>\n\n\n\n<li>MKT 310 &#8211; Foreign Markets of International Business (3)<\/li>\n\n\n\n<li>MKT 312 &#8211; Promotional Strategies (3)<\/li>\n\n\n\n<li>MKT 335 &#8211; Market Research (3)<\/li>\n\n\n\n<li>MKT 402 &#8211; Sport Marketing (3)<\/li>\n\n\n\n<li>MKT 420 &#8211; Marketing Planning &amp; Strategy (3)<\/li>\n\n\n\n<li>ENTR 201-&nbsp; The Entrepreneurial Mind-Set (3)<\/li>\n\n\n\n<li>ENTR 301 \u2013 The Entrepreneurial Skill-Set (3)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>COMMUNITY HEALTH PROMOTION<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complete each of the following:\n<ul class=\"wp-block-list\">\n<li>HPR 234 Foundations of Public Health (3)<\/li>\n\n\n\n<li>HPR 338 Social Determinants of Health (3)<\/li>\n\n\n\n<li>HPR 305 Communicating Health (3)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select 6 credits from the following courses:\n<ul class=\"wp-block-list\">\n<li>HPR 229 Integrative Stress Management (3)<\/li>\n\n\n\n<li>HPR 305 Communicating Health (non GE) (3)<\/li>\n\n\n\n<li>HPR 308 Environmental Health (3)<\/li>\n\n\n\n<li>HPR 313 Principles of Health Behavior Change (3)<\/li>\n\n\n\n<li>HPR 320 Community Health Education and Disease Prevention (3)<\/li>\n\n\n\n<li>HPR 335 Critical Issues in Global Health (3)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select 6 credits from the following courses.&nbsp; Courses must be selected from two of the four disciplines:\n<ul class=\"wp-block-list\">\n<li>Health Science\n<ul class=\"wp-block-list\">\n<li>HSC 112 Health Promotion Across the Lifespan (3)<\/li>\n\n\n\n<li>HSC 221 Issues in Women&#8217;s Health (3)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Philosophy and Religious Studies\n<ul class=\"wp-block-list\">\n<li>PHI 102 Medicine, Culture and Self (3)<\/li>\n\n\n\n<li>PHI 320 Philosophy of Medicine (3)<\/li>\n\n\n\n<li>PHI 321 Medical Ethics (3)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Psychological Science\n<ul class=\"wp-block-list\">\n<li>PSY 103 Intro to Psychological Science (3)<\/li>\n\n\n\n<li>PSY 308 Health Psychology (3)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Sociology\n<ul class=\"wp-block-list\">\n<li>SOC 201 Intro to Sociology (3)<\/li>\n\n\n\n<li>SOC 209 Social Problems (3)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>ENGLISH STUDIES<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 credits of any British with British focus: LIT203, LIT204, LIT232, LIT304, LIT318 LIT324, LIT325 LIT332, LIT340, LIT410, LIT413<\/li>\n\n\n\n<li>3 credits of any American with American focus: LIT212, LIT219, LIT222, LIT314, LIT325, LIT329<\/li>\n\n\n\n<li>3 credits of any World: LIT201, LIT202, LIT230, LIT309, LIT314, LIT316, LIT326, LIT336, LIT338<\/li>\n\n\n\n<li>Remaining 12 credits must be from electives in LIT, CMP or THA at the 200-400 level<\/li>\n<\/ul>\n\n\n\n<p><strong>POLITICAL COMMUNICATIONS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PSC 313 Politics and the Media (3)<\/li>\n\n\n\n<li>CMP 317 Feature Journalism (3)<\/li>\n\n\n\n<li>CMP 420 Promotional Writing (3)<\/li>\n\n\n\n<li>Select two from each of the following areas (12 credits total):\n<ul class=\"wp-block-list\">\n<li>PSC224 American Voter in Campaigns (3)<\/li>\n\n\n\n<li>PSC222 Polling and Public Opinion (3)<\/li>\n\n\n\n<li>PSC217 The American Political Party System (3)<\/li>\n\n\n\n<li>PSC114 State and Local Government (3)<\/li>\n\n\n\n<li>PSC321 Politics and Popular Culture in America (3)<\/li>\n\n\n\n<li>PSC415 Seminar on the Presidency (3)<\/li>\n\n\n\n<li>PSC401 American Foreign Policy (3)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Requirements Outside of the Major: 6 CREDITS<\/h3>\n\n\n\n<p><strong>Foreign Language Requirement<\/strong><\/p>\n\n\n\n<p>Students must complete 6 credits of a foreign language at any level. The requirement may be satisfied through the completion of college-level coursework or the successful completion of a proficiency examination. A complete description of the requirement is available in the&nbsp;<a href=\"https:\/\/catalog.daemen.edu\/undergrad\/programs-of-study-degrees\/#foreign\" target=\"_blank\" rel=\"noreferrer noopener\">Foreign Language<\/a>&nbsp;section of the Daemen catalog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. General Education Curriculum: 36 CREDITS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li>First Year Seminar (3)<\/li>\n\n\n\n<li>Learning Communities (6)<\/li>\n\n\n\n<li>Depth \u2013 Discovery (9)<\/li>\n\n\n\n<li>Breadth- Exploration:\n<ul class=\"wp-block-list\">\n<li>Natural Sciences and Mathematics:\n<ul class=\"wp-block-list\">\n<li>Choose two courses from: Math, Biology, Biochemistry, Chemistry, Environmental Science, Physics, and Computer Science. (6)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Social Sciences:\n<ul class=\"wp-block-list\">\n<li>Choose two courses from: Anthropology, Economics, Geography, History, Psychology, Linguistics, Political Science, and Sociology. (6)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Humanities:\n<ul class=\"wp-block-list\">\n<li>Choose two courses from: Art, Language (French or Spanish), Music, Philosophy, Religion, and Theater. (6)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Free Electives: 6 CREDITS<\/h3>\n\n\n\n<p>English courses are allowed <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TOTAL PROGRAM REQUIREMENTS = 120 CREDITS<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Graduation Requirements<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>An overall grade point average of 2.00.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Suggested Course Sequence<\/h3>\n\n\n\n<p>Access the course sequence for <a href=\"https:\/\/catalog.daemen.edu\/undergrad\/suggested-course-sequence-strategic-communication\/\">BA, Strategic Communications<\/a> from&nbsp;the English web page or the Program Plans site on the Registrar\u2019s web page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>General Education Curriculum All degree programs require completion of the&nbsp;General Education Curriculum. A complete description of the Gen Ed and its requirements are available in the&nbsp;General Education Curriculum&nbsp;section of the Daemen catalog. Courses that satisfy&#8230;<\/p>\n","protected":false},"author":1319,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":"","footnotes":""},"class_list":["post-10627","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/catalog.daemen.edu\/undergrad\/wp-json\/wp\/v2\/pages\/10627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalog.daemen.edu\/undergrad\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/catalog.daemen.edu\/undergrad\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/catalog.daemen.edu\/undergrad\/wp-json\/wp\/v2\/users\/1319"}],"replies":[{"embeddable":true,"href":"https:\/\/catalog.daemen.edu\/undergrad\/wp-json\/wp\/v2\/comments?post=10627"}],"version-history":[{"count":0,"href":"https:\/\/catalog.daemen.edu\/undergrad\/wp-json\/wp\/v2\/pages\/10627\/revisions"}],"wp:attachment":[{"href":"https:\/\/catalog.daemen.edu\/undergrad\/wp-json\/wp\/v2\/media?parent=10627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}