{"id":10608,"date":"2025-07-28T11:48:01","date_gmt":"2025-07-28T15:48:01","guid":{"rendered":"https:\/\/catalog.daemen.edu\/ug-2025\/?page_id=10608"},"modified":"2025-08-05T10:17:34","modified_gmt":"2025-08-05T14:17:34","slug":"bachelor-of-science-in-marketing","status":"publish","type":"page","link":"https:\/\/catalog.daemen.edu\/ug-2025\/academic-programs\/business-administration\/bachelor-of-science-in-marketing\/","title":{"rendered":"Bachelor of Science in Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">General Education Program<\/h2>\n\n\n\n<p>All degree programs require completion of the&nbsp;<a href=\"https:\/\/catalog.daemen.edu\/ug-2025\/daemen-overview\/general-education\/\">General Education Curriculum<\/a>. A complete description of the gen ed and its requirements are available in the&nbsp;<a href=\"https:\/\/catalog.daemen.edu\/ug-2025\/daemen-overview\/general-education\/\">General Education Curriculum<\/a>&nbsp;section of the Daemen catalog. Courses that satisfy a portion or complete a core requirement will have such designation indicated after the course title.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Major: 69 CREDITS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>The following courses require C or better<\/strong>:<\/em>\n<ul class=\"wp-block-list\">\n<li>ACC225 Financial Accounting (3)<\/li>\n\n\n\n<li>ACC226 Managerial Accounting (3)<\/li>\n\n\n\n<li>ECO201 Principles of Microeconomics (3)<\/li>\n\n\n\n<li>ECO202 Principles of Macroeconomics (3)<\/li>\n\n\n\n<li>MGQ360 Production and Operations Management (3)<\/li>\n\n\n\n<li>MGQ427 Managerial Decision Making (3)<\/li>\n\n\n\n<li>MGT208 Principles of Management (3)<\/li>\n\n\n\n<li>MIS280 Computer Studies and Problem Solving (3)<\/li>\n\n\n\n<li>MKT209 Principles of Marketing (3)<\/li>\n\n\n\n<li>MKT210 Ecommerce (3)<\/li>\n\n\n\n<li>MKT303 Sales Strategies (3)<\/li>\n\n\n\n<li>MKT310 Foreign Markets of International Business (3)<\/li>\n\n\n\n<li>MKT312 Promotional Strategies (3)<\/li>\n\n\n\n<li>MKT313 Customer Relations (3)<\/li>\n\n\n\n<li>MKT335 Market Research (3)<\/li>\n\n\n\n<li>MKT304 Social Media Marketing (3)<\/li>\n\n\n\n<li>MKT402 Sport Marketing (3)<\/li>\n\n\n\n<li>MKT403 Brand Management &amp; Strategy (3)<\/li>\n\n\n\n<li>MKT404 Marketing Analytics (3)<\/li>\n\n\n\n<li>MKT405 Marketing Management (3)<\/li>\n\n\n\n<li>MKT420 Marketing Plan\/Strategy (3)<\/li>\n\n\n\n<li>CFE301\/302\/401\/402 Marketing Internship (3)<\/li>\n\n\n\n<li>CMP101 Composition I (3)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. General Education Curriculum: 36 CREDITS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First Year Seminar (3)<\/li>\n\n\n\n<li>Learning Communities (6)<\/li>\n\n\n\n<li>Depth \u2013 Discovery (9)<\/li>\n\n\n\n<li>Breadth \u2013 Exploration:\n<ul class=\"wp-block-list\">\n<li>Natural Sciences and Mathematics:\n<ul class=\"wp-block-list\">\n<li>MTH104 Survey of Statistics (3) (Minimum grade of C or better required)<\/li>\n\n\n\n<li>Choose one course from: Math, Biology, Biochemistry, Chemistry, Environmental Science, Physics, and Computer Science. (3)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Social Sciences:\n<ul class=\"wp-block-list\">\n<li>PSY103 Introduction to Psychological Science (3)<\/li>\n\n\n\n<li>Choose one course from: Anthropology, Economics, History, Psychology, Linguistics, Political Science, and Sociology. (3)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Humanities:\n<ul class=\"wp-block-list\">\n<li>PHI216 Ethics (3)&nbsp;<\/li>\n\n\n\n<li>ENTR201 The Entrepreneurial Mindset (3)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Free Electives: 15 CREDITS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CA125 Intro to Visual Literacy (3)<\/li>\n\n\n\n<li>ENTR301 The Entrepreneurial Skill Set (3)<\/li>\n\n\n\n<li>ENTR401 Entrepreneurship in Action (3)<\/li>\n\n\n\n<li>6 credits must be in Liberal Arts and Sciences from the following subjects: Anthropology, Art, Biochemistry, Biology, Chemistry, Composition, Computer Science, Economics, Environmental Science, French, Geography, History, Linguistics, Literature, Math, Music, Philosophy, Physics, Political Science, Psychology, Religion, Sociology, Spanish, and Theater.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">TOTAL PROGRAM REQUIREMENTS = 120 CREDITS<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Graduation Requirements<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Minimum grades of C must be achieved in the following: ACC225; ACC226; BA101; BA201; BA202; BA211; BA303; BA350; BA443;&nbsp; CMP101; ECO201; ECO202;&nbsp; FIN325; MGT208; MGT321, MIS280; MKT209 AND all courses in the specialization.<\/li>\n\n\n\n<li>An overall grade point average (GPA) of 2.00.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Suggested Course Sequence<\/h2>\n\n\n\n<p>Access the\u00a0<em>suggested course sequence<\/em>\u00a0for the\u00a0<a href=\"https:\/\/catalog.daemen.edu\/ug-2025\/suggested-course-sequence-bachelorofsciencemarketing\/\">BS, Marketing<\/a><em>,<\/em>\u00a0from the Accounting and Business Administration Department web page or the Program Plans site on the Registrar\u2019s web page.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>General Education Program All degree programs require completion of the&nbsp;General Education Curriculum. A complete description of the gen ed and its requirements are available in the&nbsp;General Education Curriculum&nbsp;section of the Daemen catalog. Courses that satisfy&#8230;<\/p>\n","protected":false},"author":1321,"featured_media":0,"parent":426,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":"","footnotes":""},"class_list":["post-10608","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/catalog.daemen.edu\/ug-2025\/wp-json\/wp\/v2\/pages\/10608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalog.daemen.edu\/ug-2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/catalog.daemen.edu\/ug-2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/catalog.daemen.edu\/ug-2025\/wp-json\/wp\/v2\/users\/1321"}],"replies":[{"embeddable":true,"href":"https:\/\/catalog.daemen.edu\/ug-2025\/wp-json\/wp\/v2\/comments?post=10608"}],"version-history":[{"count":0,"href":"https:\/\/catalog.daemen.edu\/ug-2025\/wp-json\/wp\/v2\/pages\/10608\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/catalog.daemen.edu\/ug-2025\/wp-json\/wp\/v2\/pages\/426"}],"wp:attachment":[{"href":"https:\/\/catalog.daemen.edu\/ug-2025\/wp-json\/wp\/v2\/media?parent=10608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}