Bachelor of Arts in Strategic Communications

General Education Curriculum

All degree programs require completion of the General Education Curriculum. A complete description of the Gen Ed and its requirements are available in the General Education Curriculum section of the Daemen catalog. Courses that satisfy a portion or complete a core requirement will have such designation indicated after the course title.

BA, Strategic Communications

1. Major: 51 CREDITS

    • CA 322 Intro to Mass Communication (3)
    • CA 205 Oral and Visual Com OR THA 208 Public Speaking (3)
    • LIT 101 Intro to English Studies (3)
    • CMP 212 Newswriting (3)
    • CMP 217 Rhetoric: Argument & Persuasion (3)
    • CMP 301 Professional Writing (or CA 211 if major in BUS) (3)
    • CMP 302 Technical Writing (3)
    • LNG 307 The English Language (3)
    • CMP 318 Writing for Digital Media (3)
    • PR 442/443 Senior Capstone (3)
    • Complete 18 credits in Liberal Arts Electives
    • CMP101 English Composition (3)

2. Specialization: 21 CREDITS

Select one from the following specializations:

GRAPHIC DESIGN AND MARKETING

  • ART103 Foundation Design I (3)
  • ART221: Computer Rendering I (1)
  • ART222 Computer Rendering II (1)
  • ART223 Computer Rendering III (1)
  • ART219 Graphic Design I (3)
  • ART319 Graphic Design II (3)
  • Choose one from the folowing:
    • ART320 Web Design (3)
    • ART420 Advertising (integrated campaigns) (3)
  • Choose two from the following:
    • MKT 209 – Principles of Marketing (3)
    • MKT 210 – E-Commerce (3)
    • MKT 302 – Physical Distribution (3)
    • MKT 310 – Foreign Markets of International Business (3)
    • MKT 312 – Promotional Strategies (3)
    • MKT 335 – Market Research (3)
    • MKT 402 – Sport Marketing (3)
    • MKT 420 – Marketing Planning & Strategy (3)
    • ENTR 201-  The Entrepreneurial Mind-Set (3)
    • ENTR 301 – The Entrepreneurial Skill-Set (3)

COMMUNITY HEALTH PROMOTION

  • Complete each of the following:
    • HPR 234 Foundations of Public Health (3)
    • HPR 338 Social Determinants of Health (3)
    • HPR 305 Communicating Health (3)
  • Select 6 credits from the following courses:
    • HPR 229 Integrative Stress Management (3)
    • HPR 305 Communicating Health (non GE) (3)
    • HPR 308 Environmental Health (3)
    • HPR 313 Principles of Health Behavior Change (3)
    • HPR 320 Community Health Education and Disease Prevention (3)
    • HPR 335 Critical Issues in Global Health (3)
  • Select 6 credits from the following courses.  Courses must be selected from two of the four disciplines:
    • Health Science
      • HSC 112 Health Promotion Across the Lifespan (3)
      • HSC 221 Issues in Women’s Health (3)
    • Philosophy and Religious Studies
      • PHI 102 Medicine, Culture and Self (3)
      • PHI 320 Philosophy of Medicine (3)
      • PHI 321 Medical Ethics (3)
    • Psychological Science
      • PSY 103 Intro to Psychological Science (3)
      • PSY 308 Health Psychology (3)
    • Sociology
      • SOC 201 Intro to Sociology (3)
      • SOC 209 Social Problems (3)

ENGLISH STUDIES

  • 3 credits of any British with British focus: LIT203, LIT204, LIT232, LIT304, LIT318 LIT324, LIT325 LIT332, LIT340, LIT410, LIT413
  • 3 credits of any American with American focus: LIT212, LIT219, LIT222, LIT314, LIT325, LIT329
  • 3 credits of any World: LIT201, LIT202, LIT230, LIT309, LIT314, LIT316, LIT326, LIT336, LIT338
  • Remaining 12 credits must be from electives in LIT, CMP or THA at the 200-400 level

POLITICAL COMMUNICATIONS

  • PSC 313 Politics and the Media (3)
  • CMP 317 Feature Journalism (3)
  • CMP 420 Promotional Writing (3)
  • Select two from each of the following areas (12 credits total):
    • PSC224 American Voter in Campaigns (3)
    • PSC222 Polling and Public Opinion (3)
    • PSC217 The American Political Party System (3)
    • PSC114 State and Local Government (3)
    • PSC321 Politics and Popular Culture in America (3)
    • PSC415 Seminar on the Presidency (3)
    • PSC401 American Foreign Policy (3)

3. Requirements Outside of the Major: 6 CREDITS

Foreign Language Requirement

Students must complete 6 credits of a foreign language at any level. The requirement may be satisfied through the completion of college-level coursework or the successful completion of a proficiency examination. A complete description of the requirement is available in the Foreign Language section of the Daemen catalog.

4. General Education Curriculum: 36 CREDITS

    • First Year Seminar (3)
    • Learning Communities (6)
    • Depth – Discovery (9)
    • Breadth- Exploration:
      • Natural Sciences and Mathematics:
        • Choose two courses from: Math, Biology, Biochemistry, Chemistry, Environmental Science, Physics, and Computer Science. (6)
      • Social Sciences:
        • Choose two courses from: Anthropology, Economics, Geography, History, Psychology, Linguistics, Political Science, and Sociology. (6)
      • Humanities:
        • Choose two courses from: Art, Language (French or Spanish), Music, Philosophy, Religion, and Theater. (6)

5. Free Electives: 6 CREDITS

English courses are allowed

TOTAL PROGRAM REQUIREMENTS = 120 CREDITS

Graduation Requirements

  1. An overall grade point average of 2.00.

Suggested Course Sequence

Access the course sequence for BA, Strategic Communications from the English web page or the Program Plans site on the Registrar’s web page.